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Ledo

Retail / Brand Identity
When creating the LEDO brand, we emphasized features that distinguish the team from the competition. A strong brand is the main factor that decides who wins the match.
Ledo

Idea

LEDO corporate identity is a personality that reinforces core elements of the brand's DNA, making it unique among other players.

Purple is a symbol of the unity of opposites. We mixed the red that stands for passion, rage and energy with the blue (calmness and relaxation). Purple is the color of intuition: it helps us overcome fears and be decisive.

Turquoise stands for balance and poise, evokes pleasant emotions and associations.

Contrasting exterior design matches the atmosphere of the entertainment complex, creating a singularity, a play of light and shadow.

At night, the illumination of the slats reflects speed, dynamism, balance and skill of the skater gliding on ice.

Ledo

Description

With corporate style and originality, LEDO appeals to visitors, creating a welcoming space.

LEDO is a brand that meets the values of customers, created to inspire city residents, both beginners and established athletes.

Ledo
Ledo
Ledo
Ledo